First technology platform to humanize
data in service of creativity

First technology
platform to humanize
data in service of
creativity

What We Do

Monet decodes the gap between what people say and what they really feel

Current audience analytics platforms only paint a partial picture of human reaction. Monet is a new generation technology that harmonizes conscious and subconscious emotional reactions with attitudes and opinions so you can see the whole picture to validate concepts and optimize content before investments are made.
Current audience analytics platforms only paint a partial picture of human reaction. Monet is a new generation technology that harmonizes conscious and subconscious emotional reactions with attitudes and opinions so you can see the whole picture to validate concepts and optimize content before investments are made.

Precision

Gain 10X more precise audience reach and harmonized data to paint the whole picture on audience reaction at scale

Speed

Test and learn 5X faster than traditional methods with AI-powered analytics for quick editing decisions

Cost-efficiency

Achieve 2X greater cost effectiveness with this new generation global platform

WHO WE HELP

Optimizing content for diverse industries

ENTERTAINMENT

 

BRANDS

AGENCIES

 

POLITICAL

WHO WE HELP

Optimizing content for diverse industries

ENTERTAINMENT

Optimize trailers and pilots of
any length with granular frame
by frame detail and national or
global scale not possible with old
school dial or theatre testing

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BRANDS

Validate your instincts with faster, richer insights on early stage product concepts, strategic value propositions, positioning or
creative content at any stage of
development

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AGENCIES

Sell your best work by proving
the emotional power of ideas,
rips, roughs or finished video
beyond traditional survey-based
copy testing

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POLITICAL

Optimize political messaging by
capturing the subconscious and
conscious emotional reactions of
any demographic at scale.

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HOW IT WORKS

It's insanely easy to improve your content ROI

Unlike old school testing services, Monet GUIDES not GRADES. It provides a higher level of insight into human reaction to ideas or the subtlest components
of those ideas.

HOW IT WORKS
Frame
You define your study objective, content type, quantity of assets to be tested, geography, and intended audience(s).
1
Test
Design and program study, recruit customized sample and implement study capturing subconscious, conscious and verbatim reactions with granular detail and radically efficient timing.
2
Analyze
We harmonize all data sets to decode the gap between what people say and what they really feel.
3
Report
Content optimization guidance or validation is provided in a highly visual (content centric) and actionable format in developmental real time.
4

MEET MONET

The humanized
data platform

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See it in action

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WE PLAY BY YOUR RULES

Helping market leaders see the whole picture

Created with Lunacy

Any Content, Any Context

Monet is designed to help you optimize
ideas and content in any format, for any
medium and any length from a concept
to a full length feature film.

2

Any Audience

The only end-to-end platform able to segment users by any cohort built up from the individual atomic level.

3

Integrated Data Systems

Monet data can be integrated into clients proprietary data systems and utilize bespoke viewer panels

Any Content, Any Context

Monet is designed to help you optimize
ideas and content in any format, for any
medium and any length from a concept
to a full length feature film.

Any Audience

The only end-to-end platform able to
segment users by any cohort built up from
the individual atomic level.

Integrated Data Systems

Monet data can be integrated into clients
proprietary data systems and utilize
bespoke viewer panels

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PROOF

Tested + Proven

ENTERTAINMENT

Monet predicts the world had heart for the lion king

Monet predicts the world had heart for the lion king

BRANDS

iWonder Concept Test | Positioning a New Product

iWonder Concept Test | Positioning a New Product

POLITICAL

See what people don’t say about their political views

See what people don’t say about their political views

view all case studies

Market leaders see
the whole picture

Market leaders see the whole picture

OUR PARTNERS SAY IT BEST

OUR PARTNERS SAY IT BEST

  • I like the way you have brought so many metrics together. No other platform provides such detailed analyses. This is where you are better than your competition.”

    EVP, Advertising Analytics

    Global TV Network.

  • There is a big idea here: Sell your best work, data is no longer the enemy.”

    David Verklin Sr. Advisor, Boston Consulting Group,

    Former CEO, Aegis Carat.

  • Monet is a platform to help creative people achieve excellence in communication for products, brands and services in all creative industries.”

    Michael Conrad President , Berlin School of Creative Leadership,

    Former Worldwide Chief Creative Officer, Leo Burnett Company.

  • The depth and breadth of quantitative insight, and speed of reporting, with the new Monet testing solution is really impressive. I think it’s the future of audience understanding.”

    Gian Fulgoni Co-Founder, Former Chairman,

    CEO, comScore and Information Resources Inc.