Cheetos steals the chip, again.

Cheetos steals the chip, again. Cheetos needed to pull off a hail marry to come back from an underperforming teaser leading up to the Big Game. We tested their ads'…

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Playstation vs. Xbox

Win the Long Game With Gamers PlayStation and Xbox launched new consoles with different advertising weapons. To find out which ad was most effective, Monet tested and analyzed subconscious and…

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Halo Top

Joy & Disgust Combined Break Through The Noise Deloitte Digital's Heat agency found a way to break through the noise with this polarizing spot for Halo Top ice cream. This…

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Sweet Sadness Sells

Sadness Sells With Purchase Intent jumping 8% after viewing this spot, Hershey's in-house agency, C-Sweet, used "Mask Breath" to create one of the top performing ads of the 90 Monet…

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