playstation-vs-xbox

Win the Long Game With Gamers PlayStation and Xbox launched new consoles with different advertising weapons. To find out which ad was most effective, Monet tested and analyzed subconscious and…

Continue Reading playstation-vs-xbox

Emotion Won the Big Game

Emotion Won the Big Game  Monet tested a host of commercials on this year's Big Game. Findings, once again, confirmed the most effective communication appeals to the emotions. It…

Continue Reading Emotion Won the Big Game

Halo Top

Joy & Disgust Combined Break Through The Noise Deloitte Digital's Heat agency found a way to break through the noise with this polarizing spot for Halo Top ice cream. This…

Continue Reading Halo Top

Sweet Sadness Sells

Sadness Sells With Purchase Intent jumping 8% after viewing this spot, Hershey's in-house agency, C-Sweet, used "Mask Breath" to create one of the top performing ads of the 90 Monet…

Continue Reading Sweet Sadness Sells