PROOF

Building a portfolio of successful use cases

  • ENTERTAINMENT
  • BRANDS
  • AGENCIES
  • POLITICAL

MONET PREDICTED THE WORLD HAD HEART FOR LION KING

The proprietary AI-powered Monet™ analytics platform that captures subconscious and conscious human emotional response at scale predicted a roaring debut for Lion King after finding viewers around the world were highly engaged emotionally with the movie trailer.

Ultimate Long Form Testing Solution | TV and Streaming Pilot Testing

TV Networks and Streaming Platforms rely on expensive screenings using dial tests and qualitative focus groups for quick guidance on TV pilot editing prior to greenlighting. A large TV Network was looking for a more efficient and effective way to obtain demographic alignment and creative guidance for their pilots.

WOMEN LIKE A GOOD SCARE, TOO

Horror films rely on younger audiences to maximize the box office, and often skew male even though women viewers are critical. One film shifted the focus to women to ensure success during the busy Christmas play period

Optimizing Branded Content | Social and Digital Commerce

Upright Go® is a new tech device, sold Direct-to-Consumer and in Apple stores,  for naturally improving posture in just 20 minutes a day.   The brand made a significant investment producing online videos which failed to deliver sales and ROI on social channels. The brand sought guidance for optimizing current creative and to inform new creative for holiday season implementation.

iWonder Concept Test | Positioning a New Product

Meta is a new digital teletherapy platform to connect the 46% of college students experiencing extreme stress or anxiety with experienced counselors through the privacy and convenience of their smartphones. The objective was to identify the most compelling brand positioning angle and messaging to provoke interest and trust among a skeptical audience.

iWonder Concept Test | Positioning a New Product

Meta is a new digital teletherapy platform to connect the 46% of college students experiencing extreme stress or anxiety with experienced counselors through the privacy and convenience of their smartphones. The objective was to identify the most compelling brand positioning angle and messaging to provoke interest and trust among a skeptical audience.

Optimizing Branded Content | Social and Digital Commerce

Upright Go® is a new tech device, sold Direct-to-Consumer and in Apple stores,  for naturally improving posture in just 20 minutes a day.   The brand made a significant investment producing online videos which failed to deliver sales and ROI on social channels. The brand sought guidance for optimizing current creative and to inform new creative for holiday season implementation.

WOMEN LIKE A GOOD SCARE, TOO

Horror films rely on younger audiences to maximize the box office, and often skew male even though women viewers are critical. One film shifted the focus to women to ensure success during the busy Christmas play period

SEE WHAT PEOPLE DON’T SAY ABOUT THEIR POLITICAL VIEWS

To demonstrate the unique power of the Monet platform in capturing voters’ true feelings about candidates, Monet analyzed the subconscious reactions to the candidates in the 2019 Democratic Presidential Debates