Women like a good scare, too
CASE STUDY Women like a good scare, too Project | Test Horror films rely on younger audiences to maximize the box office, and often skew male even though women viewers…
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Women like a good scare, too
I wonder concept test | positioning a new product
CASE STUDY iWonder™ concept test for positioning a new product Project | Objective Meta is a new digital teletherapy platform to connect the 46% of college students experiencing extreme stress…
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I wonder concept test | positioning a new product
Optimizing branded content for social and digital commerce
CASE STUDY Optimizing branded content for social and digital commerce Project | Objective Upright Go® is a new tech device, sold Direct-to-Consumer and in Apple stores, for naturally improving posture…
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Optimizing branded content for social and digital commerce