Cheetos steals the chip, again. Cheetos needed to pull off a hail marry to come back from an underperforming teaser leading up to the Big Game. We tested their ads'…
Ashton Fails to Tease Emotional Interest in Cheetos Cheetos is defending their title at the Super Bowl with a new approach. We’ll be testing their in-game spots but their pre-game…
Win the Long Game With Gamers PlayStation and Xbox launched new consoles with different advertising weapons. To find out which ad was most effective, Monet tested and analyzed subconscious and…
Distinguishable Emotions of Millennials and GenZ An American Pickle, HBO Max's first original film appeals emotionally to Millennials, but misses the mark among GenZ. Seth Rogen is getting old and his…
Joy & Disgust Combined Break Through The Noise Deloitte Digital's Heat agency found a way to break through the noise with this polarizing spot for Halo Top ice cream. This…
Sadness Sells With Purchase Intent jumping 8% after viewing this spot, Hershey's in-house agency, C-Sweet, used "Mask Breath" to create one of the top performing ads of the 90 Monet…
CASE STUDY iWonder™ concept test for positioning a new product Project | Objective Meta is a new digital teletherapy platform to connect the 46% of college students experiencing extreme stress…
CASE STUDY Optimizing branded content for social and digital commerce Project | Objective Upright Go® is a new tech device, sold Direct-to-Consumer and in Apple stores, for naturally improving posture…
