Emotion Won the Big Game Monet tested a host of commercials on this year's Big Game. Findings, once again, confirmed the most effective communication appeals to the emotions. It…
Distinguishable Emotions of Millennials and GenZ An American Pickle, HBO Max's first original film appeals emotionally to Millennials, but misses the mark among GenZ. Seth Rogen is getting old and his…
Joy & Disgust Combined Break Through The Noise Deloitte Digital's Heat agency found a way to break through the noise with this polarizing spot for Halo Top ice cream. This…
Sadness Sells With Purchase Intent jumping 8% after viewing this spot, Hershey's in-house agency, C-Sweet, used "Mask Breath" to create one of the top performing ads of the 90 Monet…
CASE STUDY iWonder™ concept test for positioning a new product Project | Objective Meta is a new digital teletherapy platform to connect the 46% of college students experiencing extreme stress…
CASE STUDY Optimizing branded content for social and digital commerce Project | Objective Upright Go® is a new tech device, sold Direct-to-Consumer and in Apple stores, for naturally improving posture…
