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Toyota's Ad Doesnt Even Show a Car, But it's GOLD Toyota's ad that 𝗗𝗢𝗘𝗦𝗡'𝗧 𝗘𝗩𝗘𝗡 𝗦𝗛𝗢𝗪 𝗔 𝗖𝗔𝗥 teaches us how to create a memorable commercial. It's classic Kurt Vonnegut…

Win the Long Game With Gamers PlayStation and Xbox launched new consoles with different advertising weapons. To find out which ad was most effective, Monet tested and analyzed subconscious and…

Emotion Won the Big Game  Monet tested a host of commercials on this year's Big Game. Findings, once again, confirmed the most effective communication appeals to the emotions. It…

Distinguishable Emotions of Millennials and GenZ An American Pickle, HBO Max's first original film appeals emotionally to Millennials, but misses the mark among GenZ. Seth Rogen is getting old and his…

Joy & Disgust Combined Break Through The Noise Deloitte Digital's Heat agency found a way to break through the noise with this polarizing spot for Halo Top ice cream. This…

Sadness Sells With Purchase Intent jumping 8% after viewing this spot, Hershey's in-house agency, C-Sweet, used "Mask Breath" to create one of the top performing ads of the 90 Monet…