AI-Powered technology humanizes data to understand audience reactions at scale, fast
Long form pilot testing has been limited to focus groups, theatre testing and dial testing. Now a studio can gain deeper insights on a pilot, program or film of an hour or more with national audience scale and results in a matter of days.
Monet passively captures subconscious emotional reactions on a granular frame by frame or scene level and combines them with attitudes and opinions to provide statistically more constructive understanding of people’s thoughts, feelings and intentions vs old school dial tests. Monet also delivers national scale at remarkable speed for any genre of entertainment or brand content.
Traditional survey scales such as program rating, salient scenes, pacing, intent to watch and share are enhanced with Monet Humanized Data™. Evaluate key factors such as casting, music, storyline, action, pace, freshness, originality and relevance. Include comparisons to previous or competitive properties. Monet data can also be integrated into clients’ proprietary data systems and utilize bespoke viewer panels.