Optimize entertainment properties of any length from Concepts to Pilots to Promotions based on real feelings.
CONCEPT TESTING
iWonder™ from Monet. Think of it as a creative guidance system
Screen early stage ideas, treatments or alternative promotional angles in any format: a concept statement, mood board, key frame or visualized storyboard. Sequential monadic design.
TRAILER AND AD TESTING
Sharpen short form content with a higher level of insight
From a “ripomatic” to a produced video, find out what your audience is actually feeling on a frame by frame or overall basis. See behind your audience’s eyes and hear their unspoken emotional reactions to validate or sharpen teasers, trailers, promotional videos or commercials.
LONG-FORM CONTENT
This is the ultimate long form content testing solution
Unlike the old school “dial test” this new solution for optimizing long form content of up to an hour or more passively captures subconscious and conscious reactions on a granular scene by scene basis. Rapidly understand positive & negative emotional peaks by audience cohort for quick editing decisions.
AUDIENCE OPTIMIZER
Identify the best audience
for your new property
While entertainment properties typically have clearly defined audience targets, sometimes radically fresh content is presented causing entertainment execs to ponder “who is this content for?”