Monet Introduces The Ultimate Long Form Content Testing Solution
AI-Powered Technology Humanizes Data to Understand Audience Reactions at Scale, Fast
Los Angeles, CA. (September 19, 2019) — Analytics platform, Monet™ announced that successful proof of concept tests with one of the world’s largest media and entertainment companies enabled real time creative decision-making resulting in an on-going agreement for long form pilot testing with this new solution.
“The depth and breadth of quantitative insight, and speed of reporting, with the new
Monet long form testing solution is really impressive,” said Gian Fulgoni, Co-Founder and former Chairman & CEO of comScore, Inc. “I think it’s the future of consumer understanding.”
“Long form pilot testing has been limited to focus groups, theatre testing and dial
testing. Now a studio can gain deeper insights on a pilot, program or film of an hour or more with national audience scale and results in a matter of days,” says Barry Krause, former Chairman, CEO of Publicis.
Monet passively captures subconscious emotional reactions and combines them with
attitudes and opinions to provide statistically more constructive understanding of
people’s thoughts, feelings and intentions vs old school dial tests. Monet also delivers national scale at remarkable speed for any genre of entertainment or brand content.
“The Monet Ultimate Long Form Solution delivers granular insights at frame and scene levels by correlating emotional and conscious measures,” said Dr. Anurag Bist, Monet Founder & CEO.
“Our Salient Scene Reports rapidly identify positive and negative emotional peaks by cohort for quick editing recommendations.”
Traditional survey scales such as program rating, salient scenes, pacing, intent to
watch and share are enhanced with Monet Humanized Data™. Evaluate key factors
such as casting, music, storyline, action, pace, freshness, originality and relevance.
Include comparisons to previous or competitive properties. Monet data can also be
integrated into clients’ proprietary data systems and utilize bespoke viewer panels.
Monet is a new generation, patented AI-powered analytics platform that passively
captures subconscious emotional reactions, at scale. It harmonizes these reactions
with conscious attitudes and opinions so decision makers can see the whole picture
to validate and optimize content. Monet offers 10X more precise audience reach, 5X
faster testing speed, 2X greater cost efficiency and global reach.
Monet Networks Inc