Distinguishable Emotions of
Millennials and GenZ
An American Pickle, HBO Max’s first original film appeals emotionally to Millennials, but misses the mark among GenZ. Seth Rogen is getting old and his more mature roles struggle to hold the attention of 18-24 year-olds.
Millennials know Seth Rogen in Freaks and Geeks and Knocked up, and are still paying close attention to what he does in American Pickle. Upon analyzing what subconscious emotions drove the attention of Millennial viewers, we found it was JOY.
This ad ranks #4 in triggering joy for Millennials of all ads tested by Monet since the pandemic, and ranks #5 in capturing focus. The dashboard view above pinpoints their happy emotions throughout the trailer.
Conversely, GenZ tunes out right away. This ad gets the most BORING comments and reactions of all spots tested during the pandemic.
The Monet AI-powered Humanized Data Platform is quickly becoming the new secret weapon of on-the-ball Entertainment, Brand, Agency, and Political content creators to find out which emotions drive consumer reactions.
Email firstname.lastname@example.org for a quick demo on the patented Monet methodology or to measure the emotional engagement of your commercials, trailers, pilots, and social videos. Check out our site or watch the quick video linked below.