Monet predicted the world had heart for the lion king

CASE STUDY

Monet predicted the world had heart for lion king

HOW MONET AI PREDICTED THE EMOTIONAL POWER OF LION KING AROUND THE WORLD

The proprietary AI-powered Monet™ analytics platform that captures subconscious and conscious human emotional response at scale predicted a roaring debut for Lion King after finding viewers around the world were highly engaged emotionally with the movie trailer. Movie-goers across all eight countries studied also registered significantly above average interest in watching the film.

Measuring Nostalgia for The Lion King

Disney placed its bet on nostalgia to break box office numbers, and Monet predicted it wouldwork. Simba and the Circle of Life brought back wistful affection for the past, and triggeredrecord ticket sales for its debut.

Monet captured the reactions of 2,400 viewers in 8 countries within 36-48 hours to quantify thenostalgia triggered by the Lion King trailer

The respondents watched the trailer in their native language while Monet passively captured

their subconscious and conscious feelings integrated with geo-centric surveys to measure

attitudinal reactions to the characters, music, scenery, and story — both overall and on a scene

by scene basis

Viewers everywhere found lots to love.

The trailer leads by establishing geography, background herd animals, and dark suspense,maintaining a baseline of attention and emotion for 40 seconds. Then emotions jumpprecipitously when the Zulu lyrics from the Circle of Life song blast through a moment of silence,followed by a close up of tender baby Simba.

Emotional engagement held strong for the remainder of the trailer with viewers smiling throughto the end.

Lion King and its characters are registered trademarks of Walt Disney Company© Walt Disney Company.

The three salient scenes above had the most memorable and lovable responses. When viewerschose their favorite scenes, they were required to explain their answers. We heard fromrespondents in Italy with “il leoncino è meraviglioso,” from Mexico with “La música te remite momentos memorables,” and from Germany with “kleine baby löwe ist so süss.”The surge in emotional reaction and comment density reveals the magic of Disney. The characters, music, and iconic scenes all contributed to the emotional power and box office draw.

To learn more about this study, or to explore having Monet bring a higher level of insight to measuring
response to your trailers, commercials, pilots and videos, contact human@monetnetworks.com.

We’ll get back to you with the speed Monet is famous for.

The three salient scenes above had the most memorable and lovable responses. When viewers

chose their favorite scenes, hey were required to explai n their answers. We heard from

respondents in Italy with “il leoncino è meraviglioso,” from Mexico with “La música te remite

momentos memorables,” and from Germany with “kleine baby löwe ist so süss.”

The surge in emotional reaction and comment density reveals the magic of Disney. The

characters, music, and iconic scenes all contributed to the emotional power and box office draw.

To learn more about this study, or to explore having Monet bring a higher level of insight to

measuring response to your trailers, commercials, pilots and videos, contact

human@monetnetworks.com. We’ll get back to you with the speed Monet is famous for.