Toyota’s Ad Doesnt Even Show a Car, But it’s GOLD
Toyota’s ad that 𝗗𝗢𝗘𝗦𝗡’𝗧 𝗘𝗩𝗘𝗡 𝗦𝗛𝗢𝗪 𝗔 𝗖𝗔𝗥 teaches us how to create a memorable commercial. It’s classic Kurt Vonnegut “Man In The Hole” story arc, starting with the challenge, then trials and her ultimate success. The thoughtful narrative created an extremely arousing and memorable connection between Toyota and the #Olympics… Especially for Women ages 18-35.
Monet built an Emotional GPS for you to see if your creative taps the emotional arc you intended – at every stage of the creative process.
Creatives at major studios, streamers, agencies and brands use Monet to validate their ideas and sell their best work. Contact us to see a demo of this ultra cool new AI technology.