IT'S EASY AS 1-2-3

THE MONET HUMANIZED DATA™️ PLATFORM WORK FLOW PROCESS

4. ANALYZE FINDINGS

Using the patented, proprietary Monet AI data science platform, data analysis applies three primary scientific methods

Contextualization of Emotions ™️ (COE)

COE was developed by Dr. Anurag Bist as a means for leveraging the value of FACS to predict human reaction by understanding the nature of engagement and propensity to take action associated with specific displayed emotions.

Facial Action Coding (FACS)

FACS is is an anatomically based system for describing all visually discernible facial movement. It breaks down facial expressions into individual components of muscle movement proven to represent specific unspoken human emotional reactions. The system was originally developed and validated by Swedish anatomist Carl-Herman Hjortsjö and popularized and first published by Dr. Paul Ekman in 1978.

Circumplex Model of Affective Response

The Circumplex model plots the affective states of reaction from the neuropsychological systems of emotional engagement and arousal

Created with Lunacy

Monet codes unspoken facial emotions correlating subconscious emotions with conscious emotional reactions. Attitudes and opinions from the survey portion are then analyzed. Lastly, we harmonize all above data sets to decode the gap between what people say and what they really feel.

5. REPORT FINDINGS

Monet rapidly reports findings so decision makers can see the whole picture and make real time editing decisions.
Specific measures reported include:

  1. The lift or drag effect of critical strategic and/or creative components.
  2. Emotion peaks and valleys on a scene by scene or framexframe basis.
  3. Using proprietary algorithms, all metrics captured and collected are harmonized into the following 3 MAIN MEASURES and reported along with a MONET SCORE of overall content effectiveness.
  • ATTENTION
  • EMOTIONAL ENGAGEMENT
  • ACTION

All scores are then compared to category norms for contextual evaluation and a final report is issued.

MONET EMOGRAPHICS™️ IS THE ONLY END-TO-END SOFTWARE PLATFORM ABLE TO PROVIDE CONTENT RATINGS BY REAL TIME USER REACTION

AN EMOGRAPH™️SEGMENTS USERS BY ANY COHORT BUILT UP FROM THE INDIVIDUAL ATOMIC LEVEL

““The only end-to-end software platform able to provide content rating by real time user reaction which segments users by any cohort built up from the individual atomic level”

SDK & APIs

Mobile and SDK Solutions

Monet offers web and mobile SDKs for plugging Monet Analytics into existing applications. This lightweight client widget can be installed into your website, or via an Android or iOS SDK integration.