AD & CONCEPT TESTING
Promote Your Best Work
Evaluate your brand campaign video advertisements to streamline media purchases and select the most effective ad creatives. Test your brand campaign video ads for making choices for media buys and/or for choosing among multiple ad creatives.
Designed for:
Marketers, advertisers, and political campaigners looking to refine ad content, maximize engagement, and enhance brand impact before launch.
Purpose: What Is It?
Evaluate your brand campaign video advertisements to streamline media purchases and select the most effective ad creatives. Test your brand campaign video ads for making choices for media buys and for choosing among multiple ad creatives.
Promise: What Will It Do?
Answer the following questions quickly:
Which Ads meet your brand KPIs best?
Breakthrough with awareness in crowded social channels
Which Ads have the best Attention hook in Social Media?
Establish or maintain ownable, differentiated brand associations and equity
How do you edit Ads before launching by knowing the audience's emotional journey?
Benchmark your position against audience segments on specific social channels
Are you overlooking potential red flags or disasters?
Is your political ad moving the ballot for the persuadables of your voter base?
Product: How Does the Monet Solution Stand Out?
Test digital ad campaigns within hours to make quick decisions on media buys and which ads to boost. Get an early read on brand KPIs to boost appropriate ads for best campaign performance. Find which ads are appropriate for the shorter vertical formats by reading attention and emotion hooks. Get a nuanced view of viewers' emotional journey by audience segments for better editing decisions. Optional ability to simulate in-platform experience to catch real behavioral metrics of skip and watch through.
Quick and Agile Set up for any kind of video testing
Fast set-up for any content format
Test multiple competitive assets
With the same audience
Contextualize Attention and Emotion Hook with Brand KPIs
Align metrics with business goals
Comprehensive metric suite
Utilizing biometrics, real-time behavior, likes, comments, CTA conversions, and full-funnel survey responses
Complete Customization of Survey Questions
Tailor questions to your needs
Complete Flexibility in Worldwide Audience selection
Global audience reach
Results within hours
Fast turnaround for quick decisions
Norm comparisons within campaign, categories or for audience segments
Benchmark against competitors and norms
Example Verticals
Brands
Consumer brands testing social media campaigns and ad effectiveness
Entertainment
Studios testing trailers and promotional content across platforms
Politics
Political campaigns testing social media effectiveness and voter response
Case Study
TikTok Walmart Target, Universal TikTok testing, Political Ad Testing
Major entertainment studios and brands tested ad variations across simulated TikTok and Instagram feeds to identify the strongest assets before multi-million dollar media launches. Political campaigns used emotion analytics to identify persuasive messaging for key voter segments.
Client Testimonial
The emotional journey insights from Monet were game-changing for our political campaigns. We could see exactly which messages resonated with persuadable voters and were able to optimize our ad spend for maximum impact.
Political Strategy Director
Impact Research / Golin