CONCEPT OR MESSAGE TESTING
Lead With Your Strongest Concept
Evaluate early-stage ideas, messages, and visuals to refine positioning, optimize audience engagement, and avoid potential missteps before launch.
Best suited for:
Brand strategists, marketers, and product teams looking to test messaging, visuals, and concepts for maximum clarity, appeal, and impact.
What Is It? Client's Problem/Ask?
Every brand has a constant need to reinvent its products in front of ever changing consumer needs and tastes.
Help answer the following questions:
How do you position your product messaging so that you stand out from your competition?
What combination of text, imagery and visuals should you use to appeal to your audience the most?
What grabs customer's attention?
How do you optimize your products and concepts in front of different audience personas?
Can you do a disaster check of your political or corporate messaging or tagline?
How Monet Stands Out & Helps (Outcomes)
Monet concept testing solutions let clients submit different concepts at an early stage of conception and design and use real audiences' emotional feedback to pinpoint what part of messaging, visuals and designs are appealing to audiences. It helps narrow down positioning statements, choice of visuals and color combinations based on audience visceral emotional reactions. In addition, the platform contextualizes the audiences' attention and emotional engagement with rich verbatims to help creative teams make higher confidence decisions.
Set up Concept tests within minutes
Through pre-configured templates
Reach worldwide audiences
Global sampling capabilities
Configure your custom surveys
With complete flexibility
Complete test results as fast as 48 hours
Rapid turnaround for quick decisions
Eye Trace and Emotion metrics
In a dashboard view to make judgment of performance
Complement your final decision
By incorporating subconscious responses of your audiences
Breakdown performance by audience cohorts
Analyze concept performance across different audience segments
What Product(s) Are Used to Enable This?
Monet Concept Testing Platform offered as managed service turn-key consultative solution and/or DIY self-serve solution enables this service.
Example Verticals
Brand Advertising
Testing brand campaigns and messaging
Early Product Development
Validating product concepts early
Brand Re-positioning
Testing new brand positioning
Entertainment Marketing
Testing entertainment campaigns
Example Case Studies
Yankee Candle
Tested fragrance concepts and packaging designs to optimize product appeal
AK Children's Hospital
Validated messaging concepts for healthcare communications
Meta
Tested product messaging and visual concepts for platform features
Trusted By Industry Leaders
Client Testimonials
[Testimonial from WhiteRhino about their successful concept testing experience with Monet Analytics]
WhiteRhino
Marketing Agency
[Testimonial from Golin about leveraging Monet's concept testing platform for client campaigns]
Golin
Global PR & Marketing